Design and brand integration for retail experiences.

As a Creative Director, I possess a unique and highly creative vision. I work in an environment where idea generation and innovative thinking is key, seamlessly translating brand positioning and analysis into compelling and thoughtful consumer experiences.



I have over 15 years of experience on both the in-house and agency side of the business for internationally renowned brands. With deep rooted experience in digital, motion design and print management my expertise lies in retail, brand integration and experiences.

I have spent the past year building the Microsoft Retail Store creative team, developing the creative process and initiating integrated experiences. Prior to this I lead the creative services group at Premier Retail Networks (now IZ•ON media) where the digital out-of-home platforms are defining the future of the customer experience.

At Smith & Hawken, my creative vision was infused in everything from catalog covers to seasonal packaging and promotions, website and email promotions, as well as custom broadcast spots. I was involved in several brand initiatives including the evaluation and redesign of Smith & Hawken's online/ship-to-home customer experience.


I was hired as creative director of Borders.com and soon earned the Borders Group enterprise-wide role of Manager,
Design and Brand Integration, managing all online and in-store customer touch points.

I earned an MFA from Savannah College of Art & Design as a Malcolm Curtis Propes Fellow.

Specialties: Group Creative Direction
Retail & Integrated Multi-Channel Brand Experiences

CONTACT: 415.509.1052   sybil.rhodes@icloud.com